CONNECTING PEOPLE TO BRANDS AND CAUSES IS WHAT I'M ALL ABOUT

As a marketing practitioner, educator, and researcher, I've spent more than 25 years packaging this powerful yet practical collection of psychology and commitment-building strategies that you can use to build a more solid core of highly engaged and committed buyers or donors.

Do you know how people really make decisions and attach themselves to your brand?  

Once you discover the powerful truth, then you can integrate this leading-edge thinking to:

   
• add power to existing sales and marketing communications
• get and keep better consumers or donors
• accelerate loyalty to your brand or organization